Breakthrough Coaching 2008 Main Event Las Vegas

The future of chiropractic is now – are you ready to meet all the challenges? On January 24 – 26, 2008, Breakthrough Coaching is hosting an exciting “sneak preview” of what the future holds for chiropractic and you're invited! Join us at the Rio Hotel in Las Vegas to listen to these dynamic seminar headliners: Dr. Mark Sanna, Mr. Michael Wickett, Dr. Jeff Miller, Dr. Mark Charette and Dr. John Lockenour. You won't want to miss these key chiropractic speakers discussing such hot topics as: Winning the Battle for Reimbursement, Clinical Aspects of Practice – Focus on Active Care, The Power of Vision to Transform Your Practice, Creating Patients for Life and Will You Survive Healthcare Reform? To stay on the cutting edge of chiropractic – this is the one event you and your staff can't afford to miss! For reservations at the Rio, please call 1-888-746-6955 and mention Breakthrough Coaching to get the group rate. Deluxe Single / Double Room Rate of $195.00. The group rate is effective through January 2, 2008, after this date the hotel will release rooms for general sale. Call Breakthrough Coaching and register today! 1-800-723-8423. We will also host a special bonus JTECH/Fitness Plus Active Care Training Workshop on Thursday, January 24, 2008, 5:00 PM - 8:00 PM. What You Learn in Vegas will NOT stay in Vegas!

Mark Sanna, DC Presents at Parker College

On Wednesday, Dec. 12, 2007, Breakthrough Coaching CEO Mark Sanna will film his keynote presentation, “Will You Survive Healthcare Reform: Crisis or Opportunity?” at the Parker College of Chiropractic in Dallas, Texas. The presentation will be filmed in front of a live audience composed of chiropractic students for a two DVD album Dr. Sanna is producing. “An ancient Chinese motto states: Opportunity is always present in the midst of crisis. No matter the difficulty of the circumstances, at the heart of each crisis lies a tremendous opportunity,” shared Dr. Sanna. A chiropractor’s ability to thrive in an environment of increasing healthcare reform is critical to the success of his or her practice. As the care we deliver becomes more scrutinized and outcomes data becomes more important, competition among healthcare providers will be based upon each chiropractor’s ability to innovate and implement the best care delivery model for their patients. In his presentation, Dr. Sanna will teach chiropractors what they and their practice team members must know to realize the opportunities within healthcare reform. Dr. Sanna is also scheduled to present “Will You Survive Healthcare Reform: Crisis or Opportunity?” at the upcoming Parker Seminar in Las Vegas on Saturday, February 9, 2008. A two DVD album of this presentation will be available for sale at the Parker Event.

Mark Sanna, DC Supports ACA Call to Action

According to Breakthrough Coaching CEO, Mark Sanna, “It is vital for chiropractors to contact their Senator to ensure fair Medicare reimbursement.” The ACA recently announced that without congressional intervention, beginning Jan. 1, 2008, cuts will be made to the Medicare Physician Fee Schedule (MPFS) resulting in a 10 percent decrease in reimbursement for all Medicare providers. DCs are slated to receive an additional 2 percent cut, bringing the overall cut in chiropractic Medicare provider services to 12 percent. Earlier this summer, the House passed legislation that would provide for 0.5 percent MPFS updates in 2008 and 2009. The Senate is currently deliberating a plan to reverse the MPFS cuts. It is imperative that chiropractors let their Senators know that further cuts in the MPFS are unacceptable! Breakthrough Coaching encourages all chiropractors to use the ACA Legislative Action Center to make their voice heard. Click here to send your message immediately!

Mark Sanna, DC to Announce Trip to Italy Winner during Live Teleconference

Get the champagne ready for toasting and pack your bags because you might be going to Rome, Italy! At 12:00PM EST on December 31, 2007, Breakthrough Coaching's CEO, Mark Sanna, DC will announce the Grand Prize winner of the company’s “Refer a Friend” contest during a live teleconference. Throughout the year, when members referred a friend who joined Breakthrough Coaching, they were entered into a drawing for an eight day trip to Rome, Italy for two! This trip of a lifetime includes hotel accommodations, flights and transfers, as well as the guidance of a professional tour host! During their stay, the winners will visit amazing places including St. Peter's Basilica, the grandiose Coliseum, Castel St. Angelo, Palantine Hill, Circus Maximus and the Roman Forum. “Last year our Grand Prize was a cruise to the Bahamas for two. These trips are one way for us to show the depth of our gratitude to all of the individuals whose referrals help support Breakthrough Coaching’s consistent growth,” stated Dr. Sanna. “In addition to drawing the winner of this year’s trip to Rome during our live teleconference, I'll reveal the destination of next year’s Grand Prize trip,” he continued.

Mark Sanna, DC Presents at FCA Winter Convention

For the tenth year in a row, Breakthrough Coaching was the Crystal Sponsor of the FCA Winter Convention which took place at the beautiful Naples Grande Resort & Club in Naples, Florida. Breakthrough Coaching CEO, Mark Sanna, DC was one of the keynote presenters at the event. His presentation, “Could You Survive A Post Payment Audit” was one of the most highly attended sessions of the event. “My goal with this session is to be sure that chiropractors have no excuse to be caught unaware in the inevitable post payment audit process,” shared Dr. Sanna. The Florida Chiropractic Association was host to hundreds of DCs, CAs, CCPAs, LMTs and DOMs/LAcs/APs from across the country. As always, the Winter Convention provided an early winter get-away, combined with exceptional continuing education. The event provided a great way to jumpstart a beginning practice, recharge staff with office management courses, even energize patient services. Dr. Sanna reported, “As part of our ongoing mission to be a true friend to the chiropractic profession, Breakthrough Coaching provides speakers for dozens of seminars for Chiropractic Associations and Organizations across the country every year, all free of charge.” If you are interested in having Dr. Sanna or one of Breakthrough Coaching’s professional speakers present at your event, contact Lori Weiss at 1-800-723-8423.

Breakthrough Buddy Program Launched For DC Students

Students and non-practicing DCs can join Breakthrough Coaching with a colleague and can share the terms of membership under the new “Breakthrough Buddy” Program. This means that two students or non-practicing DCs can join Breakthrough Coaching together and share the cost and benefits of their membership. Breakthrough Buddies receive all of the benefits of Breakthrough Coaching Membership including a Personal Coach and weekly coaching call, Quarterly Seminars, over 150 web-based audiovisual training modules and Podcasts, and the Complete Practice System with over 250 ready-to-use forms for documentation, case management and compliance. According to Breakthrough Coaching CEO, Mark Sanna, DC, “Since its inception, Breakthrough Coaching has been committed to the success of chiropractic students. We present at numerous homecoming celebrations, commencements and assemblies throughout the year and are well aware of the financial pressures facing the new graduate. With the costs of student loans compounded by the costs of opening a practice, the services of a professional personal coach have been out of reach for many chiropractic students. Our Breakthrough Buddy Program was created to ensure that chiropractic students receive the important business and practice building advice that is vital to their success.” For more information on the Breakthrough Buddy Program, contact Breakthrough Coaching at 1-800-723-8423 and speak to a personal coach today.

Practice Growth Forum Draws International Audience

Breakthrough Coaching was the host to hundreds of chiropractors and CAs from the United States and from across the globe at its Annual “Practice Growth Forum” in St. Petersburg, Florida. Doctors traveled to attend the event from international destinations including Australia, British Columbia, Gibraltar, Sweden, Nova Scotia and Puerto Rico. “As a supporter of the World Federation of Chiropractic (WFC) we appreciate the fact that the profession of chiropractic is growing at an astounding rate internationally,” shared Breakthrough Coaching CEO, Mark Sanna, DC. “We are committed to the success of chiropractors in both the US and internationally,” he continued. Keynote speakers at the event included Dr. Fabrizio Mancini, Dr. Guy Reikeman, Mr. Bill Esteb, Dr. Danny Drubin, Dr. Chris Colloca, Dr. Laura Hanson and Dr. David Seaman. The Breakthrough Coaching “Chiropractor of the Year” award was received by Dr. William Diaz for his commitment to chiropractic on the island of Puerto Rico. Dr. Diaz was instrumental in the formation of the first Chiropractic Association in Puerto Rico and serves as an alternate delegate to the ACA House of Delegates. Dr. Diaz was played an important role in the inclusion of chiropractic in the Workers’ Compensation System in Puerto Rico. “William Diaz represents the ideal Breakthrough Coaching member,” stated Dr. Sanna, “he has clearly defined his values and acts with certainty upon them. He represents the embodiment of the three core principles of Breakthrough Coaching: God, Family and Chiropractic. We are proud to honor Dr. Diaz for his commitment to success.”

Mark Sanna, DC Participates in ANJC Plenary Session

Breakthrough Coaching is Giving Back

According to Breakthrough Coaching CEO, Mark Sanna, DC, “As part of our ongoing mission to be a true friend to the chiropractic profession, Breakthrough Coaching produces dozens of seminars for Chiropractic Associations and Organizations across the country every year, all free of charge.” These turnkey seminars are designed to enhance the revenues of chiropractic state associations and organizations. All proceeds from attendance go to the sponsoring organization. Programs include: expert speakers, professional marketing materials, application for CEU credits, and user friendly instructional materials for each participant. These programs can be customized into full or half-day formats and have been approved for Continuing Education credits, the amount of which is dependent on course content and length. We have the finest coaches in the business. They are empowering speakers and trainers as well as nationally-recognized specialists knowledgeable in health information management, coding and utilization review. If you are interested in working with Breakthrough Coaching to create an exceptional event for your Association or Organization, contact Lori Weiss at 201-363-9443. Lori will represent Breakthrough Coaching at the upcoming COCSA meeting this November 8 – 10 in Nashville, TN.

Mark Sanna D.C. 's All Star Line-up at Practice Growth Forum

Breakthrough Coaching CEO, Mark Sanna D.C. has created a dream team line-up of speakers at the upcoming Practice Growth Forum at the Renaissance Vinoy Resort & Golf Club in Tampa, Florida this November 1 – 3, 2007. Speakers include: Dr. Fabrizio Mancini, Mr. Bill Esteb, Dr. Danny Drubin, Dr. David Seaman, Dr. Guy Riekeman, Dr. Mark Sanna, Dr. Chris Colloca, Dr. Laura Hanson, and more! Fortunate attendees of The Practice Growth Forum will explore the most effective ways to build and grow a profitable practice in record time. This seminar is for the hungry, the fast trackers and those prepared to do what it takes to create the practice of their dreams. You'll learn from and be inspired by the most highly regarded experts of our profession as they share their practice growth strategies.

Mark Sanna DC Inducts New Elite Members

On October 4 in Los Cabos, Mexico, Breakthrough Coaching CEO, Mark Sanna inducted seven new members into the Breakthrough Coaching Elite Organization. They are: Dr. Brian Berkey of Yorkville, IL, Dr. Josh Biberdorf of Rapid City, SD, Dr. Gregory Scherr of Rapid City SD, Dr. Mark Ford of Pampa, TX, Dr. Ginger Marshall of Houston, TX, Dr. Gregory Mayfield of Monroe, LA, and Dr. Chad Stewart of Levine, AZ. These doctors join the ranks of Breakthrough Coaching members who have reached the pinnacle of personal and financial success. The Elite Award is presented to individuals who have made outstanding contributions in the field of chiropractic. The award recognizes outstanding their dedication to both their patients and profession colleagues. The Elite Award honors these individuals’ commitment to create a better world through chiropractic. Elite Member Dr. Gerald Andreoli commented, “It is inspiring to be a part of an organization composed of successful chiropractors who are willing to stand up against the forces of opposition to help create a better future for our profession.”

There’s a whole new look to “Quotes of the Week”

There’s a whole new look to “Quotes of the Week”, the weekly newsletter from Breakthrough Coaching’s CEO, Dr. Mark Sanna. Read by over 10,000 chiropractors each week, the newsletter has a whole new look and feel. Along with the popular weekly inspirational quote and message from Dr. Sanna, readers receive a book club recommendation, information on upcoming seminars and events, an update on news throughout the profession, and a downloadable Virtual Team Meeting Podcast. “This is my eighth year publishing the newsletter and I felt it was time to make it more interactive”, said Dr. Sanna. The newsletter now includes hyperlinks that take the reader directly to the information he or she is most interested in pursuing. “If you see a book you’d like to order, you can click the link and order it right on line,” he added. Readers love being able to download the weekly Podcast in MP3 format to upload to their iPods. DCs and CAs can receive weekly practice building tips along with insights from some of the greatest speakers in chiropractic. Past Podcasts include interviews by host Wendy Cruoglio with Brian Tracy, Jack LaLanne, Dr. Eric Plasker, Dr Denis Waitley, Dr Fabrizio Mancini, Bill Esteb and more! If you’d like to receive this free newsletter, click here and request your weekly copy.

Dr. Brad Feldner & Dr. Dan Cruoglio will present “Integration of Rehab in the Chiropractic Practice”

On September 28 – 30, Dr. Brad Feldner & Dr. Dan Cruoglio will present “Integration of Rehab in the Chiropractic Practice” at the Chiropractic Association of Louisiana (CAL) Annual Convention at the Holiday Inn Select, 4728 Constitution Avenue, Baton Rouge. This practice building seminar will teach DCs and CAs the step-by-step procedures, protocols and documentation they need to integrate rehabilitation services into their chiropractic practice. The seminar will cover documentation, coding, home exercise program instruction, in-office therapeutic exercises and kinetic activities as well as neuromuscular re-education including Swiss ball training. According to Breakthrough Coaching CEO, Mark Sanna, “the standard of chiropractic care today is to focus on functional improvement and not merely pain relief. Doctors who want to practice in a patient-centered and compliant manner must include exercise in their treatment plans.” If you are interested in attending this valuable seminar, call the CAL office for additional information at 225-769-5560.

Dr. Jeff Lewin will present “Can Your Practice Survive A Post Payment Audit?

On September 22 – 23, 8:00AM – noon, Dr. Jeff Lewin will present “Can Your Practice Survive A Post Payment Audit?” to the ICA of Indiana at the Indianapolis Marriott North, 3645 River Crossing Parkway. Breakthrough Coaching CEO, Mark Sanna, describes the presentation as an “eye-opening session.” Dr. Lewin will cover the tools and strategies to ensure that your practice could withstand the trials of a post payment audit. In today's world, having your practice audited is not a matter of “if” but, rather “when.” DCs and CAs should attend this session to learn the things necessary to make it through this process including the new rules for timed codes, having a system for documentation that meets or exceeds guidelines, and having a practice compliance system that is a living entity for your practice. Call 1-800-228-9290 to make your room reservations at the Marriott.

BTC Elite Members to Convene in Cabo

Breakthrough Elite is a by-invitation-only organization and Membership is available to those Breakthrough Coaching Members who have achieved the Million Dollar Practice pinnacle of success. Born of a passion for living well and an entrepreneurial spirit, Breakthrough Elite caters to a group of individuals who appreciate privileged access to the very best people, ideas, and experiences. This October 4 – 7, BTC Elite Organization will convene in Los Cabos at the Dream Los Cabos Suite Golf Resort & Spa. According to Mark Sanna, CEO of Breakthrough Coaching, “Because staff morale and performance has so much of an impact on the success of a chiropractic business, we have asked each of our Elite Members to create a ‘Share’ on the topic of how they maximize the contributions of their practice team. Employment Law expert, Attorney Douglass S. Lodmell will also address the Elite group on the latest strategies in employment risk management.” "We are looking forward to an exceptional event,"stated Dr. Sanna.

Gerry Clum, DC Honored at BTC NPPS

Dr. Gerry Clum, president of Life Chiropractic College West and president of the World Federation of Chiropractic, received the Chiropractic Excellence Organization (CEO) Award from Mark Sanna, CEO of Breakthrough Coaching at the 2007 National Practice Profitability Summit on August 24 in Chicago, IL. Dr. Clum addressed the record-breaking audience with his message, “The Baby Boomer: New Expectations and New Demands.” “Boomers are 37% of the population and the most well-educated, affluent and demanding generation to ever exist. Providing for boomers is a plan to stay busy for your entire career,” said Dr. Clum. The CEO award is the highest honor bestowed by Breakthrough Coaching. Mark Sanna reported, “the CEO award has been received by U. S. Senators, college presidents, national leaders of the chiropractic profession and the founders and presidents of the most successful companies in chiropractic. “We are delighted to honor Dr. Clum for his forward thinking leadership,” stated Dr. Sanna. Dr. Clum and Sanna serve on the Executive Board of the Foundation for Chiropractic Progress. The Foundation for Chiropractic Progress is a non-profit Charitable Organization working on behalf of every licensed Doctor of Chiropractic in America to raising the awareness of chiropractic among the general public.

BTC Sets Attendance Record at NPPS

Breakthrough Coaching set an attendance record at its 2007 National Practice Profitability Summit (NPPS) held in Chicago, August 23 – 25. The summit drew the largest audience ever for an NPPS opening session. Laurent Goldstein president of Brican said, “I've never seen a Thursday audience this large before.” The audience was composed of chiropractors and their practice team members from across the United States and Puerto Rico. Mark Sanna, CEO of Breakthrough Coaching remarked, “practice profitability is definitely a topic of significant interest to the chiropractic profession. Our record attendance confirms our decision to focus on increasing the profitability of the practicing chiropractor.” Breakthrough Coaching Member, Greg Scherr from Rapid City, SD was quoted as saying, “This was the best seminar I've ever attended. It really put all the pieces together for me.” Mark Sanna reports that BTC looks forward to the continued growth of the company’s quarterly seminar attendance and the positive impact that they have on those who attend.