Global Response to Breakthrough Coaching TV Free Trial Offer

This week, chiropractors from around the world flocked to www.breakthroughcoaching.tv to experience firsthand the new web-based seminar offering from Breakthrough Coaching. According to Mark Sanna, DC, the company’s CEO, within hours of launching the educational and motivational website, hundreds of chiropractors had registered to receive the month-long free trial membership. “We decided to make the service free to the entire profession for the month of July 2008 and never dreamed that we’d receive such a positive response from around the globe. When chiropractors began to register from as far away as New Zealand, we knew that the profession is resonating with our message of simplicity, profitability and fun as a way to practice chiropractic.” Dr. Sanna continued, “This month’s programming is fantastic! We’ve included programs by Mike Wickett, Dr. Carlton Colker, Foot Levelers CEO, Kent Greenawalt, ACA President, Glenn Manceaux, DC, Wendy Cruoglio, CA, and BTC Senior Coach, Jeff Lewin, DC.” Each month subscribers will receive new programs featuring the profession’s most recognized and sought after speakers. To register for the Free Trial Subscription to Breakthrough Coaching TV, visit www.breakthroughcoaching.tv, log in and in seconds you’ll be experience the very latest in practice growth and development technology.

Breakthrough Coaching is celebrating the launch of Breakthrough Coaching TV™

On July 1, 2008, CEO Mark Sanna, DC and Breakthrough Coaching will celebrate the launch of Breakthrough Coaching TV™. As a web-based service, Breakthrough Coaching TV™ is a new way to enjoy information-packed, exciting seminars. Breakthrough Coaching TV™ is complete with renowned speakers, world-class coaches and hands-on training for doctors and staff members, all from the comfort of your office or home, check it out at http://www.breakthroughcoaching.tv/ . Breakthrough Coaching TV™ is a great way to experience some of the benefits of Breakthrough Coaching’s chiropractic management program, through the access to educational, entertaining and empowering speakers. With powerful programs added each month, this is a valuable tool to help you train and develop your staff and associates, gather ideas on practice building, personal growth, business principles, and ethical success. To encourage you to experience this exciting new service, Mark Sanna, DC and Breakthrough Coaching are offering the entire chiropractic profession a free, no cost, no obligation Trial Subscription for the entire month of July 2008. To obtain your free Breakthrough Coaching TV™ login and passcode, visit http://www.breakthroughcoaching.tv/ , and in moments you’ll be viewing the great programs on Breakthrough Coaching TV™!

Dr. Mark Sanna Hosts Panel Discussion In Washington, DC

Breakthrough Coaching’s CEO, Dr. Mark Sanna, will be joined by ACA President, Dr. Glenn Manceaux, and Foot Levelers’ CEO, Mr. Kent Greenawalt in a panel discussion at the upcoming National Conference on Chiropractic Progress. The conference will take place at the Hilton Hotel at Washington Dulles Airport this April 24 – 26. Dr. Sanna shares, “We have invited these leaders of the chiropractic profession to share their thoughts and experiences in communicating the power, value and importance of chiropractic.” Dr. Manceaux, Mr. Greenawalt and Dr. Sanna will participate in a dialogue that reflects on the past, as the chiropractic profession looks forward to the future in a rapidly changing delivery, payment and regulatory framework. In addition to this much anticipated panel discussion, over 16 hours of CA training and 8 CEU hours will be available at the conference. An Early bird registration fee of $145 per chiropractic practice is available for those who register before March 25. For more information or to register for the conference telephone Breakthrough Coaching at 1-800-723-8423.

Breakthrough Coaching Observes National Public Health Week

Mark Sanna, DC of Breakthrough Coaching acknowledges the ACA for partnering with the American Public Health Association (APHA) during National Public Health Week (NPHW). This year’s observance (April 7-13, 2008) focuses on the important issue of climate change and how it affects the nation’s health. Dr. Sanna encourages all doctors of chiropractic to participate in this important endeavor. According to the ACA, when chiropractors across the country observe NPHW in their practices, they will help their local community make the connection between the way we lead our lives the impact on the planet and the planet’s impact on health. For more information on NPHW and for ideas on how to participate, chiropractors should visit www.amerchiro.org.

Mark Sanna, DC Addresses SACA at NCLC

Breakthrough Coaching, CEO Mark Sanna, DC addressed the Student American Chiropractic Association (SACA) at the opening session of ACA's 2008 National Chiropractic Legislative Conference (NCLC) on Wednesday, February 27. In a humorous session, Dr. Sanna shared the “5 Most Extraordinary Moments” in his chiropractic career to an audience of hundreds of chiropractors and students from across the country. “I felt it was important to remind the audience to keep their sense of humor as they prepared to undertake the serious task of lobbying legislators on Capitol Hill,” stated Dr. Sanna. Dr. Sanna concluded his remarks by reminding the audience of the words of Albert Einstein, who, when asked the meaning of life, responded, “Service.” Dr. Sanna continued, “There has never been a time when the chiropractic profession had a greater opportunity to be of service.” Key issues for the conference included national health care reform, veterans’ access to health care, expanded care for Medicare beneficiaries, as well as TRICARE beneficiary access, and the elimination of access to care disparity within the DoD’s health care delivery system. Addressing the subject of healthcare reform, Dr. Sanna shared, “It is not a question of if the chiropractic profession will survive healthcare reform—but when we will realize that we are healthcare reform.”

Decompression Training Offered At BTC Washington, DC Seminar

Breakthrough Coaching CEO, Mark Sanna, DC encourages attendees at the National Conference on Chiropractic Progress, April 24-26 in Washington, DC to register for a special 3-hour Decompression Training Workshop to be taught by Dr. Jay Kennedy. This presentation is designed to provide an overview of the "what, where, why & how" of decompression/traction therapy. Dr. Kennedy will discuss the benefits and the limits of traction....and the necessity of directed education based on the science available vs. the manufacturers' hyperbole and selling propositions. He will discuss a classification system based on clinical prediction rules and available clinical & published research as well as using active therapeutic motion therapy will as an adjunct to decompression. In addition to this special Decompression Training Session, the conference will offer over 16 hours of CA Training and provide 8 hours of CEU presentations—all sponsored by UBCC. Chiropractors can register for the event at the Special Early Registration of $145 for your entire practice team before March 25. Visit mybreakthrough.com for regular event updates and for more information on this exciting event. Please phone 1-800-723-8423 to register today!

Mark Sanna, DC Announces BTC Podcasts On iTunes

Mark Sanna, DC, CEO of Breakthrough Coaching announced today that the company has made its popular series of podcasts available as free iTunes downloads. Podcasts are an excellent way of keeping up to date with what is going on in chiropractic, they’re informative, entertaining and you can play them in the background while you’re doing other things. Each week Breakthrough Coaching produces a new podcast and now they are available on iTunes. “Chiropractors, chiropractic team members and patients can now listen to interviews with the most dynamic minds of our profession,” stated Dr. Sanna. Podcasts include interviews with Dr. Fabrizio Mancini, Mr. Michael Wickett, Mr. Jack Canfield, Mr. Bill Esteb, Dr. Eric Plasker, Jack LaLanne, and more. A sample of some of the titles available includes: “Are You An Extraordinary CA?” “Learn How To Be An Entrepreneurial Chiropractor,” “Your Health – How It Effects Patient Outcomes,” and “The Power Of Goals.” You can visit the Breakthrough Coaching iTunes Library by clicking here or by visiting the Free Weekly Podcast page at www.mybreakthrough.com.

Mark Sanna, DC to Participate in Chiropractic Summit

A group of top-level representatives from major chiropractic organizations will meet for a second daylong Chiropractic Summit sponsored by the American Chiropractic Association (ACA) to be held at the National Chiropractic Leadership Council (NCLC) in March 2008 in Washington, D.C. The summit meeting will serve to strategize solutions to the most pressing issues facing DCs. “As we prepare to meet the ‘perfect storm’ of health care reform, it is reassuring to see the leaders of our profession actively working together to meet the challenges ahead,” shared Dr. Mark Sanna, CEO of Breakthrough Coaching and Summit participant. The Summit will focus on practice satisfaction, profitability/viability, profession-wide collaboration, and Medicare/national healthcare reform are key issues the chiropractic profession must immediately address to ensure the rightful place of DCs in today’s healthcare system followed by a series of brainstorming sessions on the key issues identified by the group as a whole.

Breakthrough Coaching Presents New and Updated Member Content

CEO, Mark Sanna, DC reminds chiropractors to check out the “new content” area of the Breakthrough Coaching website, www.mybreakthrough.com, for important additions and updates to our curriculum. New Audiovisual Modules include AVM 609 Medicare Update 2008 and AVM 539 Movement Pattern Analysis. New Forms include Form 216 Our Practice Key Quarterly Target and Form 412 Functional e-Class 912 NPI Application Form Capacities Evaluation. New e-Classes include e-Class 911 CMS 1500 Claim Form Changes, e-Class 913 Medicare Update, e-Class 945 Active Passive Care Continuum, e-Class 955 Steps To Reduce Insurance Denials, e-Class 956 Reimbursement Red Flags, e-Class 963 The Role of the Examination, and e-Class 978 Monitor Compliance Program Effectiveness. New Marketing Modules include M103 Corporate Health Fair, M147 Anti-aging Lecture, and M258 Email Newsletters. According to Dr. Sanna, “With the constant unrelenting pace of change it is vital for chiropractors to set a policy to check our New Content section at least once a month for any updates.” Breakthrough Coaching’s program of constant and continual improvement is designed to help keep chiropractors informed of important changes while they focus on what they love to do most – care for patients.

Mark Sanna, DC Opens Saturday Session at Parker Vegas

Breakthrough Coaching’s CEO, Dr. Mark Sanna invites you to join him as he presents “Will You Survive Healthcare Reform: Crisis or Opportunity” on Saturday, February 9, from 9:00 – 10:30AM at the Parker Seminar in Las Vegas. Dr. Sanna will share the information most vital to your success in the era of healthcare reform, broken down into easy-to-apply action steps that will enable you transform your practice and meet the rapid-paced demands of the new healthcare marketplace. The theme of this year’s Parker Seminar is “Shape Your Future, Inspire the World”. At this can’t miss event, you and your practice will experience an amazing journey from “The Science of Being Naturally Right” with Dr. Fabrizio Mancini on Thursday morning to “Chiropractic Research that Proves What You Do” Saturday afternoon and all points in between! As a yearly tradition, Parker Seminars brings to you celebrities that support our profession. Experience these supporters up close and personal! Start off the New Year by sharing the Parker Seminar experience with your staff! Register now

Mark Sanna, DC Endorses FCER’s New Research Web Site

Breakthrough Coaching’s CEO, Mark Sanna, DC encourages all attendees of the upcoming Parker Seminar in Las Vegas to attend FCER’s “Practical Applications for Evidence-Based Practice” presentation on Feb. 7. This session, moderated by Dr. Ron Rupert, will include an in-depth demonstration of FCER’s new DCConsultSM Web site, part of their Evidence-Based Resource Center. DCConsultSM is an online source for customized clinical and patient education information that will be available soon by subscription. According to Reed B. Phillips, DC, PhD, FCER Vice President and chairman of the FCER Research Committee, “The Evidence-Based Resource Center will provide global access to information that will benefit chiropractic patients, the research community, practitioners of chiropractic and manual therapy, colleges and faculty, associations, agencies, regulatory bodies and other stakeholders. DCConsultSM, is an Internet-based professional networking web site and electronic library housing all the published research relevant to chiropractic.” Dr. Sanna commented, “Breakthrough Coaching is pleased to endorse DCConsultSM.”

New DVD: Will You Survive Healthcare Reform: Crisis or Opportunity?

From Breakthrough Coaching CEO Dr. Mark Sanna comes the information most vital to your success in the era of healthcare reform… collected in one place and broken down into easy-to-apply action steps that will enable you transform your practice and meet the rapid-paced demands of the new healthcare marketplace. Filmed in front of a live audience at Parker College of Chiropractic, this proven system will bring you astonishing opportunities and extraordinary results, and pave the way for success, wealth and abundance. The 3.5 hour, two DVD set covers the major trends confronting your practice today: Changing Your Business Model to Reposition Chiropractic, The Five Unstoppable Trends In Wellness, What The Baby Boomer Generation Means To Your Practice, How To Talk Patient Finances: Blending Cash & Insurance, The Business Skills You Need to Win The Healthcare Reform Battle, and much more! The $99 two DVD set is scheduled for release on January 31, 2008 and is available before then for the special pre-release price of $49, plus shipping and handling, by phoning 1-800-723-8423.

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Breakthrough Coaching Announces 2008 Event Schedule

Today Dr. Mark Sanna announced the 2008 Breakthrough Coaching schedule of events. According to Dr. Sanna, “Breakthrough Coaching seminars provide chiropractors and their practice team members with the opportunity for in-depth workshops and hands-on training in practice growth and development procedures”. These two day events occur in convenient locations across the United States. This year these locations include Las Vegas, Washington, DC, Denver and Ft. Lauderdale. The events feature an all star line-up of chiropractic keynote speakers, including: Mr. Bill Esteb, Dr, Terry Yochum, Mr. Kent Greenawalt, Dr. John DeMartini, Dr. Lisa Bloom, Dr. Laura Hanson, Dr. James Chestnut, Mr. Michael Wickett, Dr. Marc Charette, Dr. John Lockenour, Dr. Jeff Miller, Dr. Chris Colloca, Dr. Jay Kennedy, Dr. Chris Colloca, Dr. John Hyland, and Dr. Carlon Colker. Every seminar is packed with CEU hours in chiropractic technique and other core procedures. CAs attending receive Certification Training certificates of attendance. Standard registration is $195 per practice and early-birds can register one month in advance for the special price of $145. Participants may register for the seminar for the Las Vegas “Main Event” seminar, at the Rio Hotel and Casino, January 24-26, by phoning 1-800-723-8423.